Thursday, February 26, 2009

Tour the Jelly Belly Factory

By Ian Kleine

As kids, you would have had the chance to splurge on colorful jelly beans on a typical afternoon when school has ended. What tyke would resist the pretty colors, the chewy texture and the sweet taste of jelly beans?

Jelly Belly, the company behind those famous jelly beans, also thought of the same thing. So with determination and perseverance (and a creative idea), they set out to create the delectable morsels of sugar and god-knows-what-else. It takes a whooping seven days to create these sweet babies, so those kids better thank their lucky stars people still bother making these beans. Well, it is good money anyway. One couldn't deny that.

If you want to know how they make these treats, you could always settle for a guided tour in the factory. They give out great packages (the tour is worth the money and effort in my opinion; the ghastly they give for you to wear is another story not worth telling). The factory is open all week, though its more advised to take a tour during the weekdays. The building is as good as dead without the familiars whirring and stirring by the big machines (seems like they only make the beans during the weekdays).

The drums are what attract most of the visitors. Seeing colorless jellybeans take the flare of their flavor when the sweeteners and the dye are added is a thrilling experience ("Oh so that's how it's done!") You'd be tempted to stick your hand in when no one's looking and get a few of the treats. I'd advise you to not do it.

The trip is full of candy trivias and videos here and there. If you're the impatient type, there's always the free sample bag at the end of the tour. The jellybean portraits, are obviously out of the question. No, you can't take them home.

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