Tuesday, January 27, 2009

Two Types of Craft Fairs

By Sam Weyland

If you want to start out showcasing your wares in different fairs and festivals, you must first know that there are two different types of craft shows that you may end up joining. You need to know the difference between the two, especially when you haven't yet tried out setting up in fairs and festivals. Over the course of this article, I will go over one and briefly describe the other, so that you, the reader, may be able to choose what suits your craft best.

I will first tackle the simpler type of crafts show, which we shall call as the non-juried show. The idea here is simple; you pay for a space in the fair or festival, you get a booth, usually with at least a table, and then you are left to your own devices. If you are just beginning to showcase your craft, this is the place to be. A word of warning, though; be careful in choosing which ones to join.

One major concern regarding non-juried shows is the amount of people coming. To have a good feel for the estimated attendance, check out the annual events a year prior to joining. Or, if the event is running for the first time, ask the management how they are advertising it. If they do not have a good advertising strategy, then perhaps this venue is not optimal for you.

After getting a good grasp on how much people are coming, it's time to set up the booth itself. Make sure that you and the event organizer understand each other completely; discuss the availability of chairs, tables, and electrical outlets. This varies from fair to fair, and thus need to be considered before making deals. Next, set up the stall in such a way that will have your craft fully showcased. i won't expound too much, as each person has his or her own style.

The second type of craft show would be the (you guessed it) juried show. In this format, you are required to submit a portfolio of your crafts, and a list of former festivals that you've been with. These types of events are stricter by nature, but in return they are a lot more organized than the non-juried ones. Go to these festivals after earning some experience in non-juried events, and in general there will be more people coming over, so prepare more wares.

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